Rank Higher on Google. Get More Leads. Without Paying Per Click.
Paid ads stop working the moment you stop paying. SEO builds something that keeps working — organic rankings that bring qualified visitors to your site every single day, for free.
I do SEO specifically for service businesses that need inbound leads — not just traffic. Every keyword, every piece of content, every technical fix is chosen because it pulls in people who are ready to enquire.
SEO Is the Only Channel That Gets Better Over Time
Paid ads deliver leads immediately but stop the moment your budget does. SEO takes longer to build — but once it’s working, it delivers leads consistently without a cost per click. Used together, they make your lead generation bulletproof.
No cost per click — once you rank, organic traffic comes in for free. Every lead from SEO costs you nothing beyond the monthly management fee.
Compounds over time — every piece of content, every backlink, and every technical improvement you make builds on itself. The results grow month after month.
High-intent traffic — people who search “HVAC repair near me” or “immigration lawyer consultation” are ready to hire. I target those keywords, not informational ones that never convert.
Works alongside paid ads — ranking organically for a keyword you’re also paying for means more of the search results page is yours. More visibility, more leads, lower overall cost.
Transactional Keywords — Buyers Who Are Ready
Ranking for “emergency plumber London” or “best dentist near me” brings people with immediate intent. These visitors convert at a significantly higher rate than general traffic.
Informational Keywords — Readers Who Never Buy
Ranking for “how does plumbing work” or “what is a dental implant” brings thousands of visitors who read and leave. Traffic without intent doesn’t pay your bills.
Local SEO — Visible Where Your Customers Are
Google Business Profile optimisation, local citations, and location-specific landing pages that put you at the top of local search results in your service area.
Generic National Rankings — Wrong Audience
Ranking nationally when your customers are local means your traffic doesn’t convert. A plumber in Manchester doesn’t need visitors from Manchester, New Hampshire.
A Complete SEO System — Built to Generate Leads
Not generic SEO. Every element below is specifically selected because it drives lead-generating traffic — not just rankings that look good on a report.
Keyword Research — Intent First
I identify the exact searches your ideal customers make when they’re ready to hire — not just when they’re curious. Transactional keywords, local keywords, and service-specific long-tail terms that bring visitors with real buying intent. Competitor gap analysis included so you know exactly what’s being left on the table.
Technical SEO
The foundation everything else is built on. I audit and fix the technical issues that stop Google from crawling, indexing, and ranking your site properly — page speed, Core Web Vitals, crawl errors, duplicate content, canonical tags, mobile optimisation, and structured data. A technically clean site is a prerequisite for everything else to work.
Local SEO
For service businesses, local SEO is everything. I optimise your Google Business Profile, build consistent local citations, create location-specific landing pages for your service areas, and structure your site so Google knows exactly where you operate and who you serve. This is what gets you into the Google Map Pack — the three listings that appear before all organic results.
Content Strategy & Creation
Content that ranks for the right keywords and converts the traffic it brings in. Service pages written to satisfy search intent and turn visitors into enquiries. Blog content targeting high-intent informational queries that build authority and support your transactional pages. Every piece is planned, written, and optimised with a clear goal — more leads.
Link Building
Backlinks from relevant, authoritative websites are still one of the strongest ranking signals Google uses. I build links through ethical, white-hat methods — digital PR, guest posts on industry publications, local directory listings, and niche-relevant link placements. No spam, no link farms, no shortcuts that get you penalised six months later.
Monthly Reporting & Tracking
Every month you get a report that shows what actually matters — keyword rankings, organic traffic, leads generated from organic search, and what I’m doing next and why. I set up GA4 and Google Search Console properly from day one so you always have accurate data. You’ll know exactly what SEO is producing for your business, not just how many pages are indexed.
AI SEO — Get Found on ChatGPT, Perplexity & Google AI
Search behaviour is shifting fast. A growing number of your potential customers are now asking ChatGPT, Perplexity, Google AI Mode, and Gemini for service recommendations — and the businesses being cited in those answers are capturing leads that never even visit a traditional search results page. I optimise your content and authority signals so your business gets recommended by AI tools, not just ranked on Google. This is the next frontier of lead generation SEO — and most businesses aren’t there yet.
Why Your SEO Brings Traffic But No Leads
SEO that doesn’t generate leads isn’t bad luck — it’s a specific set of fixable mistakes. Here’s what I see most often.
Targeting Informational Keywords
Ranking for “how to fix a leaky tap” brings DIY enthusiasts. Ranking for “plumber near me” brings paying customers. Most SEO agencies chase volume over intent — you get traffic that never converts.
Ignoring Local SEO
If you’re a service business operating in a specific area, ranking nationally for generic terms is almost useless. Without proper local SEO, you’re invisible to the customers who are actually close enough to hire you.
Technical Issues Blocking Rankings
Slow page speed, duplicate content, broken internal links, missing canonical tags, or pages that aren’t indexed at all. These are invisible to the visitor but highly visible to Google — and they cap how high you can rank.
Thin Service Pages That Don’t Convert
Service pages with 200 words, a stock photo, and a phone number. They don’t rank because they don’t satisfy search intent — and even if they did rank, the visitor would bounce because there’s nothing to convince them to enquire.
No Links, No Authority
Content and technical SEO without backlinks only gets you so far. In competitive niches, the businesses ranking at the top have earned links from relevant, authoritative websites. Without a link building strategy, you hit a ceiling.
No Way to Know If SEO Is Working
GA4 not set up. Search Console not connected. No conversion tracking. So you can’t tell if the traffic increase actually produced enquiries — or if it’s all bouncing. Flying blind on a channel that takes months to show results.
From Audit to Rankings — The Exact Process
SEO takes time — but the process should be completely transparent. Here’s exactly what happens and when.
Free SEO Audit
A full review of your current SEO health — technical issues, keyword gaps, local visibility, content quality, and backlink profile. You get a clear picture of where you are and what’s holding you back.
Strategy & Keyword Plan
I build a keyword strategy targeting your highest-value opportunities — transactional searches, local terms, and competitor gaps. Tracking is set up and a content and technical roadmap is agreed before any work begins.
Technical Fixes & On-Page
Technical issues are fixed first — they’re the foundation. Then on-page optimisation: service pages, meta data, internal linking, and local SEO elements. These changes start to take effect within weeks.
Content, Links & Monthly Reports
Ongoing content creation, link building, and monthly reporting. Rankings, traffic, and leads tracked every month. Strategy refined based on what the data shows — always with a clear focus on lead generation.
Everything in Your SEO Package — No Hidden Extras
No vague retainers. Here’s exactly what’s included every month.
Full Technical SEO Audit & Fixes
Crawl errors, page speed, duplicate content, canonical issues, indexing problems — all identified and fixed.
Keyword Research & Strategy
Transactional and local keyword mapping, competitor gap analysis, and a clear content roadmap.
Google Business Profile Optimisation
Full GBP setup and optimisation — categories, services, photos, reviews strategy, and regular posts.
On-Page Optimisation
Service pages, meta titles and descriptions, heading structure, internal linking, and schema markup.
Content Creation
SEO-optimised service pages, blog posts targeting high-intent queries, and location pages — all written to convert, not just rank.
Link Building
White-hat link acquisition through relevant directories, digital PR, and niche guest posts. No spam, no shortcuts.
GA4 & Search Console Setup
Proper tracking so every lead from organic search is counted and attributed — including phone call tracking where relevant.
AI SEO — ChatGPT, Perplexity, Google AI Mode & Gemini
Content and authority optimisation so your business gets cited in AI-generated answers — the fast-growing channel most competitors aren’t targeting yet.
Monthly Ranking & Lead Reports
Clear monthly reports — keyword rankings, organic traffic, leads generated, and what’s being done next and why.
What Happens When SEO Is Built Around Lead Generation
Traffic that converts. Rankings for keywords that matter. These are real outcomes from real service business clients.
A local plumbing business with no online visibility. Built out service pages targeting “emergency plumber [city]” and nearby suburbs, optimised their Google Business Profile, fixed crawl errors, and built local citations. Within 5 months they were in the Map Pack for their primary city and getting 12–15 organic enquiries per month.
A family law firm ranking for their firm name only — invisible for all transactional searches. Rebuilt their service pages with intent-focused content, targeted “divorce lawyer [city]” and “child custody solicitor” keywords, and built links from legal directories and relevant publications. Traffic tripled within 8 months.
SEO Questions, Answered Honestly
No inflated promises. No vague timelines. Just straight answers about how SEO actually works.
How long does SEO take to show results?
Honestly — it depends on your starting point, your competition, and your budget for content and links. In most cases, you’ll start to see ranking improvements within 2–3 months for less competitive keywords and local terms. Meaningful organic lead flow typically starts around month 4–6. Highly competitive industries can take 9–12 months. I’ll give you a realistic timeline for your specific situation after the free audit — not a generic answer designed to set expectations low so I look good later.
Can you guarantee first-page rankings?
No — and nobody legitimately can. Google’s algorithm is updated hundreds of times a year and no one outside of Google controls it. What I can guarantee is that every decision I make is based on what’s most likely to improve your rankings and lead flow based on current best practices, your competition, and your specific market. I’ll be transparent about what’s working and what isn’t every single month.
Do I need SEO if I’m already running Google Ads?
Yes — and they work better together than either does alone. Google Ads gives you immediate visibility for the keywords you’re bidding on; SEO builds organic rankings for those same keywords over time. When you rank both organically and paid for the same search, you take up more of the results page and your overall cost per lead drops significantly. Many of my clients run both — paid ads for immediate lead flow while SEO builds in the background.
What type of SEO do you focus on for service businesses?
Primarily local SEO and transactional keyword targeting. For most service businesses, the highest-value rankings are local ones — “plumber near me”, “dentist in [city]”, “immigration lawyer [location]”. I focus on getting you visible for the searches your potential customers actually make when they’re ready to hire, not just broad industry terms that bring in the wrong traffic. Technical SEO, content, and link building all support that core goal.
Which countries do you work with?
My primary markets are the USA, UK, Australia, Germany, France, Netherlands, and other European countries. Local SEO strategy and keyword intent vary by market, and I research each one specifically before building any strategy.
How is this different from generic SEO services?
Most SEO agencies report on rankings and traffic. I report on leads. Every keyword I target, every piece of content I create, and every technical fix I make is chosen because it pulls in people who are ready to enquire — not just people who are browsing. The goal is always lead generation, not vanity metrics. That focus changes every decision in the strategy.
Ready to Turn Google Search Into a Consistent Lead Source?
Book a free SEO audit. I’ll review your current organic visibility, identify exactly what’s holding back your rankings, and show you what’s possible — with a clear, honest plan to get there. No pitch, no pressure.