I Help Service Businesses Get More Leads — Consistently
Getting traffic isn’t the problem. Getting the right people to raise their hand, fill a form, or pick up the phone — that’s the real challenge. That’s exactly what I solve.
Google Ads, Meta Ads, SEO, landing pages, and conversion tracking — every channel working together toward one goal: qualified leads for your service business.
Every Service Here Is Built Around One Thing — Getting You Leads
I don’t offer generic digital marketing. Every service on this page exists because it plays a direct, measurable role in generating leads for service businesses. Nothing here is filler.
You deal with me directly — not a team, not an account manager. I know your campaigns inside out because I’m the one running them.
Every channel is optimised for leads — not clicks, not impressions, not engagement. Cost per lead and lead quality are the only metrics that matter here.
Channels work together — Google Ads for high intent, Meta for awareness and retargeting, SEO for long-term traffic, landing pages for conversion, tracking for visibility.
Month to month, always — no lock-in contracts. You stay because the leads justify it, not because a piece of paper forces you to.
Google Ads for Lead Generation
Highest-intent channel on the internet. Campaigns built around calls and form fills — not just traffic.
Social Media Ads — Meta
Facebook and Instagram campaigns that generate leads at the top and middle of the funnel, with retargeting to close the gap.
SEO for Service Businesses
Long-term organic lead flow from Google search. Steady inbound traffic that compounds over time — without paying per click.
WordPress Landing Pages
Purpose-built pages that convert ad traffic into enquiries. Strategy, copy, and structure — built to match search or ad intent exactly.
Conversion Tracking Setup
Every lead counted, verified, and fed back to your campaigns. Clean data that lets your ads actually learn and improve.
Why Service Businesses Struggle to Get Consistent Leads
These aren’t vague observations — these are the exact problems I see in almost every audit I do. See how many apply to you.
Wrong Keywords — Wrong People
Broad keywords bring in people who are researching, comparing prices, or looking for jobs. Not people who are ready to book a service today. You pay the same amount for all of them.
Traffic Goes to Your Homepage
Sending ad traffic to a homepage that explains your whole business instead of a focused landing page built for one action is one of the most expensive mistakes in digital marketing.
No Idea Which Leads Came From Where
Running ads, doing SEO, posting on social — but you have no idea which channel actually brought in the last ten enquiries. You can’t optimise what you can’t measure.
Leads Come In Waves — Not Consistently
Some weeks you’re turning away work, other weeks the phone doesn’t ring. Inconsistent lead generation makes it almost impossible to grow a service business predictably.
Meta Ads Spending Without Returning
Facebook and Instagram campaigns that get likes and reach but produce zero actual enquiries. Social proof isn’t the same as business. Lead-focused Meta campaigns are a different setup entirely.
SEO That Brings Traffic but No Calls
Ranking on Google for keywords that bring informational traffic — people who read and leave — instead of transactional searches from people who are actively looking to hire. It’s a targeting problem, not an SEO problem.
Five Services. One Goal. A Steady Flow of Qualified Leads.
Each service below directly addresses a gap in your lead generation system. Use one, use all five — the more channels working together, the more consistent your lead flow becomes.
Google Ads for Lead Generation
When someone searches “plumber near me” or “immigration lawyer consultation” — that’s buying intent at its peak. I build Google Ads campaigns that put your business in front of those searches with the right ad, the right message, and a landing page built to convert. Weekly optimisation, full tracking, and bidding focused entirely on cost per lead — not click-through rate.
Learn More →Social Media Ads — Meta
Facebook and Instagram ads for service businesses that actually generate enquiries — not just likes. I build lead-focused Meta campaigns with audience targeting based on location, interest, and behaviour, retargeting for people who visited your site but didn’t convert, and ad creative that speaks directly to the problems your service solves. Full management, weekly review.
Learn More →SEO for Service Businesses
Organic search is the only lead generation channel that compounds over time — every piece of content and every backlink you earn keeps working without a daily budget. I focus SEO specifically on transactional and local keywords that bring in people ready to hire, not just read. Technical fixes, content strategy, local SEO — all built around lead intent.
Learn More →WordPress Landing Page Creation
A great campaign on a weak landing page will always underperform. I build conversion-focused landing pages on WordPress — fast, mobile-optimised, structured around your specific service and your specific audience. Clear headline that matches the ad. One focused offer. A form that doesn’t ask for too much. Trust signals placed where they actually matter. These aren’t template pages — they’re built for your exact campaign and your exact visitor.
Talk to Me About This →Conversion Tracking Setup
This is the one that makes everything else work properly. If Google Ads doesn’t know which clicks became leads, it can’t optimise for them. If you don’t know which channel sent you that lead, you can’t invest in it intelligently. I set up complete conversion tracking using Google Tag Manager and GA4 — form fills, phone calls, button clicks, and CRM integrations where needed. Every lead counted, every source attributed, every campaign with clean data to improve from.
Get Tracking Set Up →AI SEO — ChatGPT, Perplexity & Google AI
Search is changing. A growing number of your potential customers are now asking ChatGPT, Perplexity, Google AI Mode, and Gemini for service recommendations — and the businesses getting cited in those answers are capturing leads that never touch a traditional search results page. I optimise your content, E-E-A-T signals, and authority so your business gets recommended by AI tools alongside ranking on Google. This is the channel most of your competitors aren’t in yet.
Learn More →There Are Plenty of Options. Here’s Why This One Is Different.
I’m not going to tell you I’m the best. What I will do is tell you exactly how I work — and you can decide for yourself.
You Deal With Me — Always
No account managers, no handoffs. I build your campaigns, run them, and answer your messages. Every time.
Weekly Work — Not Monthly Check-Ins
I’m in your accounts every week adjusting bids, reviewing search terms, testing copy, and reacting to what the data is telling us.
Leads Are the Metric — Nothing Else
Clicks, impressions, CTR — I track these because they inform decisions, not because they’re the goal. Cost per lead and lead quality are what I optimise for.
Full Transparency — Your Accounts Are Yours
Full admin access to everything, always. You can log in and see exactly what’s happening and what’s been spent at any time.
Month to Month — No Contracts
You stay because the results make sense. That’s the only reason I want you to stay. No 6-month commitments, no cancellation fees.
From First Call to First Lead — Here’s Exactly What Happens
No vague onboarding, no “we’ll get back to you”. Here’s the exact process, step by step.
Free Strategy Call & Audit
We talk through your business, your current lead flow, and what’s working or not. I review your existing campaigns and channels honestly — no pitch, just a clear picture of where you are and what’s possible.
Strategy & Setup
I build the campaigns, landing pages, and tracking from the ground up — or fix what’s already there. Everything is set up, tested, and verified before anything goes live and spends a single pound or dollar.
Launch & Early Optimisation
Campaigns go live. I watch the first weeks closely — adjusting early, spotting patterns, and making sure the data coming in is clean and actionable. This phase sets the trajectory for everything that follows.
Ongoing Management & Reporting
Weekly optimisation across every active channel. Monthly reports with leads generated, cost per lead, spend breakdown, and what’s planned next. No jargon — just numbers and next steps.
I Know Your Industry — Not Just the Channels
Lead generation isn’t one-size-fits-all. A plumber’s buyer behaves differently from a lawyer’s. A dentist’s conversion cycle looks nothing like a real estate agent’s. I build campaigns that understand how your specific customers search, decide, and convert.
Home Services
Local service businesses that live and die by their phone. Your customer searches the moment something breaks — I make sure your business is the first call they make.
Legal Services
A single new client can pay for months of ad spend. People search Google before they pick a lawyer — I make sure you’re there with the right message when intent is at its peak.
Healthcare & Clinics
Patients search before they book. Appointment-driven practices need a consistent flow of qualified, local patients — not just website visitors. That’s exactly what I deliver.
Real Estate
Buyers and sellers spend weeks on Google before they contact anyone. Intent-led campaigns that reach the right people early and keep your business visible throughout their decision journey.
Education & Coaching
Parents and professionals search for the best option before enrolling. I drive enrolment enquiries from people who are actively looking — at the right point in their decision cycle.
Financial Services
People searching for financial help are among the highest-converting leads you’ll find online. I build campaigns that are compliant, intent-focused, and consistently deliver qualified enquiries.
Automotive Services
Car owners search Google the moment their vehicle has a problem. Local search intent is high and the window to convert is short — the right campaign structure captures them fast.
Beauty & Wellness
Salons, spas, and wellness studios fill their books through local discovery. Google and Meta Ads with strong location targeting and booking-focused pages consistently drive appointment requests.
B2B & Professional Services
Business buyers search Google too. B2B lead generation needs tighter targeting and longer funnels — I build campaigns specifically structured for the longer B2B decision cycle.
What Happens When Lead Generation Is Done Right
Real service businesses. Real budgets. Real numbers — from campaigns I’ve managed.
Rebuilt a struggling Google Ads account — replaced broad keywords with intent-specific ones, added a proper negative keyword list, and built separate landing pages per service. Leads doubled at the same monthly budget within 60 days.
Broad “visa” and “immigration” keywords attracting researchers, not buyers. Conversion tracking was broken, so the algorithm had nothing to optimise from. Rebuilt with intent keywords, fixed tracking, launched a consultation-focused landing page. CPL dropped 52% in three months.
A dental practice that had tried Google Ads twice without results. Built separate campaigns per service, added call tracking, and layered remarketing for site visitors who didn’t book. Within 90 days — 40+ new patients per month, predictably.
Same industries. Real budgets. Let’s talk about what’s realistic for your business.
Everything Needed to Get You Leads. Nothing Left Out.
No hidden extras, no “that’s a separate engagement”. Every item below is part of what I deliver — because leaving any of them out would compromise the outcome.
Intent-First Keyword Research
Keywords selected for buying intent — not just search volume. Match types, negative lists, and competitor gap analysis all done before a single ad goes live.
Ad Copy That Qualifies Before the Click
Multiple ad variations written to speak directly to your target customer, set the right expectations, and filter out people who were never going to convert. Tested continuously.
Complete Conversion Tracking
Form fills, phone call clicks, and page events — all tracked via GTM and GA4, verified before launch. Every lead counted and every source attributed correctly.
Landing Page Strategy & Build
Conversion-focused pages on WordPress — or detailed recommendations to improve your existing ones. Aligned to your ad intent and built to convert visitors into enquiries.
Weekly Hands-On Optimisation
Every week I review search terms, adjust bids, pause underperformers, test new copy, and expand what’s working. The difference between weekly and monthly management compounds fast.
Meta Ads Audience Strategy
Lookalike audiences, interest targeting, location radius setup, and retargeting campaigns for site visitors — all structured for lead generation, not awareness metrics.
Monthly Performance Reports
Clear reports every month — total leads, cost per lead, spend, conversion rate, and what’s being done next. No jargon, no fluff. Just the numbers and the plan.
AI SEO — ChatGPT, Perplexity, Google AI Mode & Gemini
Content and E-E-A-T optimisation so your business gets recommended by AI tools — capturing leads from a fast-growing channel most competitors aren’t in yet.
Direct Access — No Support Queues
You reach me via WhatsApp or email. I respond directly. No ticketing system, no waiting for a junior to relay your message. Quick questions get quick answers.
Questions Worth Asking Before You Start
Straight answers — no sales spin, no vague promises.
How quickly will I start seeing leads?
For paid channels like Google Ads and Meta, most clients see their first leads within 1–2 weeks of launch. The first month is mainly about collecting clean data and making early refinements — by months 2 and 3 campaigns are typically running significantly more efficiently. SEO takes longer — usually 3–6 months to gain meaningful traction, but the results compound over time. I’ll be upfront about realistic timelines for your specific situation from the very first call.
Do I need all five services or can I start with one?
You can absolutely start with one. Most clients begin with Google Ads for Lead Generation since it’s the fastest channel to generate measurable results, then add Meta Ads, landing pages, and tracking over time as the system matures. I’ll recommend what makes sense based on your budget and where you are right now — not what makes my invoice larger.
What ad budget do I need to get started?
I recommend a minimum of $1,000–$1,500 per month in ad spend for Google Ads. Below that, smart bidding doesn’t have enough conversion data to learn from and campaigns improve very slowly. For Meta Ads, you can start with a smaller budget — around $500–$800/month — since the targeting works differently. The management fee is separate and paid to me — you pay Google and Meta directly for your ad spend.
Which countries do you work with?
My primary markets are the USA, UK, Australia, Germany, France, Netherlands, and other European countries. The strategy principles are consistent across these markets, but I research local search behaviour, competitive CPCs, and platform nuances for each market specifically before building any campaigns.
What industries do you work with?
I work with service businesses across home services (plumbing, HVAC, roofing, pest control), legal (personal injury, immigration, family law), healthcare (dental, physio, cosmetic clinics), real estate, education and coaching, financial services, automotive, and B2B professional services. If your business runs on inbound enquiries, the approach applies.
Can you build landing pages on my existing WordPress site?
Yes — I build directly on your WordPress installation. I don’t need to touch your existing theme or pages. Landing pages are built as standalone pages optimised for speed and conversion, with your branding and completely separate from your main site navigation. No disruption to what’s already live.
Do you guarantee results?
I don’t guarantee specific lead numbers — and I’d be wary of anyone who does, because lead volume depends on your market, your budget, your offer, and your competition. What I do guarantee is that your campaigns are actively managed every week, that you’ll always know exactly what’s happening with your budget, and that I’ll tell you honestly if something isn’t working and what I’m doing about it.
What if I want to stop?
Month to month — 30 days notice, no penalties, no fees. All your accounts, campaigns, and data stay with you. I’d always prefer to have a conversation first to see if there’s something fixable, but the decision is entirely yours and there’s no friction in leaving.
Your Competitors Are Getting Leads Right Now.
Are You?
Book a free strategy call. I’ll look at your current setup — or your goals if you’re starting fresh — and give you a clear, honest picture of what’s possible and what it would take. No pressure, no obligation.