Every Question Answered — Honestly and In Full

Google Ads management fees are structured around your ad spend level. The Starter plan starts at $299/month for accounts spending up to $3,000/month in ad spend. The Growth plan is $549/month for up to $10,000 in monthly ad spend, and the Scale plan is $999/month for $10,000–$50,000/month in ad spend.

These are flat monthly management fees — your ad spend is separate and goes directly to Google. There are no percentage-of-spend charges on top of the management fee. You always know exactly what you’re paying for management before committing.

Most Google Ads campaigns start generating data within the first week of going live. Meaningful, optimizable results — a clear ROAS picture — typically emerge within 4 to 8 weeks as the campaign collects conversion data and Smart Bidding strategies calibrate.

By month 3, most properly structured campaigns are running efficiently. The exact timeline depends on your product category’s competition level, your ad budget, and how much conversion data accumulates. Highly competitive product categories typically take longer to optimize than less competitive niches.

The minimum ad spend we recommend is $500/month — though $1,000/month gives the algorithm significantly more data to optimize with and produces better results faster. Below $500/month, the learning phase takes too long and meaningful data is hard to gather.

For competitive product categories — fashion, beauty, and other high-competition eCommerce niches — a minimum of $1,500–$2,000/month in ad spend is more realistic for generating enough volume to optimize cost per purchase. I’ll give you a specific budget recommendation for your store on the free strategy call before you commit to anything.

No. All management fees are flat monthly rates — there is no percentage-of-spend charge added on top. What you see in the pricing is exactly what you pay for management. Your ad budget goes entirely to Google.

This is an important distinction from many agencies that charge 10–20% of ad spend as a management fee, which means their fee grows automatically as your budget increases regardless of the additional work involved. Our flat fee model means you always know what management costs.

Always. Your Google Ads account belongs to you — not us. We manage it with your permission, under your account, and you have full admin access at all times. You can log in, check performance, pull reports, and view every change made at any time.

We never create campaigns inside our own manager account and lock clients out. If the engagement ends for any reason, you walk away with full ownership and control of everything built inside your account.

Performance Max is Google’s AI-driven campaign type that shows ads across all Google channels — Search, Shopping, YouTube, Display, Gmail, and Maps — from a single campaign. It uses Google’s machine learning to allocate budget across channels based on conversion signals.

Whether you need it depends on your situation. PMax works best when your account has solid conversion data (50+ conversions/month) and you have strong creative assets. For new accounts with little conversion history, starting with standard Search or Shopping campaigns first is usually better — then layering in PMax once the algorithm has real signals to work with. For accounts with strong data, PMax and standard campaigns often work best together with separate budgets.

Proper conversion tracking is the foundation of every campaign we build. It involves setting up Google Analytics 4 (GA4), connecting it to Google Ads, configuring conversion actions for every meaningful user action — purchases and checkout steps — and assigning revenue values where applicable.

For most campaigns this means installing Google Tag Manager, creating conversion tags for each action, and verifying that conversion data is flowing correctly into Google Ads before the first ad goes live. Without accurate tracking, Smart Bidding has no real data to optimize from — and your campaigns effectively run blind.

Campaigns are reviewed and optimised every week — not monthly. Weekly optimization includes: search term mining and negative keyword additions, bid adjustments by device/location/audience, ad copy performance analysis, Quality Score monitoring, budget pacing review, audience signal updates, and A/B ad testing rotation.

Monthly, we conduct a deeper analysis covering ROAS trends, competitor auction insights, bidding strategy performance, landing page conversion rate review, and the planning of any structural changes for the following month. You receive a clear monthly report covering all key metrics and the plan for the next 30 days.

My strongest experience is in Google Shopping for Shopify eCommerce stores — fashion, beauty, home & living, health & fitness, and jewelry categories in particular. I’ve also managed Search and PMax campaigns for a wide range of product categories beyond these.

Some product categories have specific restrictions on Google Ads — including certain regulated products and financial-adjacent items. I’ll tell you honestly on the strategy call if your category has limitations that would affect what we can do, rather than taking on work I can’t deliver properly.

Smart campaigns are Google’s simplified, largely automated campaign type designed for businesses with no advertising experience. They offer very limited control over targeting, bidding, and ad placement — and consistently underperform compared to properly structured Expert mode campaigns.

All campaigns we build are in Expert mode — giving full control over keyword targeting, match types, negative keywords, bidding strategies, ad scheduling, device targeting, and audience layering. Expert mode campaigns, when properly structured and managed, almost always significantly outperform Smart campaigns for the same budget.

Google Shopping for Shopify requires several distinct components working together: a properly configured Google Merchant Center account connected to your Shopify store, an optimized product feed with correct titles, descriptions, GTINs, and categories, and a campaign structure that prioritizes your highest-margin and best-selling products.

We segment campaigns by product category and margin level so budget isn’t split equally across all products. High-margin products get priority spend. We also set up negative keywords for Shopping (using search term reports to exclude irrelevant traffic), configure Target ROAS bidding based on your actual margin targets, and build remarketing campaigns to re-engage product viewers and cart abandoners.

Account suspensions can happen for policy violations related to your website, ads, or billing — and they require a formal appeal process with Google. If your account gets suspended, we’ll immediately audit the account to identify the reason, advise you on what needs to be changed on your website or ads to comply with policy, and assist with drafting and submitting a reinstatement appeal to Google.

Suspensions due to client content or website issues (misleading claims, prohibited products, landing page policy violations) are ultimately the client’s responsibility to resolve. We’ll guide the process but cannot guarantee reinstatement — that decision rests with Google.

Multi-location Google Ads campaigns are structured with location targeting applied at the campaign or ad group level — ensuring budget is allocated proportionally across locations based on performance data. We create location-specific ad copy referencing the relevant city or region, set up location bid adjustments, and use location extensions where relevant.

For brands shipping or selling across multiple countries, we typically build separate campaigns per market to give each region independent budget control and performance visibility. This prevents high-performing markets from consuming budget meant for underperforming ones.

Both. For existing accounts, we start with a full audit — reviewing campaign structure, product feed quality, conversion tracking accuracy, negative keyword lists, ad copy quality, and historical performance data. Based on the audit, we decide together whether to rebuild the account from scratch or optimize the existing structure.

Sometimes an existing account has valuable historical data that’s worth preserving — particularly conversion history that Smart Bidding has learned from. Other times the structure is so fundamentally flawed that starting fresh is the faster path to performance. We’ll give you an honest recommendation during the free audit call.

Every client receives a monthly performance report covering: total spend, impressions, clicks, click-through rate, average CPC, conversion volume, cost per purchase, ROAS, Quality Score trends, top-performing products and ads, and the optimization actions taken during the month with the plan for the following 30 days.

Reports are written in plain language — not just a data dump. You’ll always know what’s happening in your account, why specific metrics moved in a particular direction, and what’s being done about it. Outside of monthly reports, you can reach out at any time and get a direct answer about your campaign’s performance.

ROAS (Return on Ad Spend) is calculated by dividing revenue generated by ad spend: ROAS = Revenue ÷ Ad Spend. A 4x ROAS means for every $1 spent on ads, $4 in revenue was generated. Whether a specific ROAS is “good” depends entirely on your product margins.

A product with 60% margins can be profitable at 2x ROAS. A product with 20% margins may need 6x ROAS to be profitable after accounting for all costs. Before setting ROAS targets, we calculate your break-even ROAS based on your actual margins — and target above that for profitable growth. Chasing an arbitrary ROAS number without understanding your margin structure is a common mistake.

Exact match keywords trigger ads only for searches that match the keyword closely — giving the most control and typically the highest conversion rates. Phrase match triggers ads for searches that include the meaning of the keyword — broader reach with reasonable control. Broad match triggers ads for any search Google considers related — the widest reach but lowest control, often leading to irrelevant traffic without careful negative keyword management.

The right match type strategy depends on your budget and goals. We typically start with a combination of exact and phrase match keywords with tight negative keyword lists, then introduce broad match selectively once the account has conversion data for Smart Bidding to work with. Broad match without sufficient conversion data and negative keywords is one of the fastest ways to waste ad budget.

Yes. All services are month-to-month with 30 days’ written notice required to cancel. You’re never locked into a contract. If you want to pause campaigns for a month — due to seasonality, business changes, or any other reason — that’s completely fine with 30 days’ notice.

Upon cancellation, all campaign assets, product segmentation, ad copy, and account structure built during the engagement remain in your account. You walk away with everything intact and ownership of all work produced.

No. All services are month-to-month with 30 days’ written notice to cancel or pause. No minimum commitment period, no cancellation fees, no lock-in. The month-to-month structure is intentional — it keeps us accountable to results every single month rather than coasting on a 12-month contract.

The first step is a free 30–45 minute strategy call. Fill out the contact form on our Contact page — share your store URL, the service you’re interested in, your monthly budget, and your biggest current challenge. I’ll review your details before the call so we can make the most of the time together.

On the call, I’ll look at your current setup, tell you honestly what I see, and give you a clear picture of what’s possible for your specific store. If it’s a good fit, we discuss next steps. If it’s not the right fit right now, I’ll tell you that too — with a recommendation for what to do instead.

Yes — entirely. All client work is done remotely. I currently manage campaigns for Shopify and eCommerce brands across the USA, UK, Australia, Germany, and Europe. Time zone differences are managed through asynchronous communication and scheduled calls at mutually convenient times. The majority of client communication happens via email with monthly or bi-monthly video calls depending on the service level.

Primary communication is via email for ongoing updates, questions, and reporting. Monthly performance calls are standard for all ongoing management engagements. For urgent matters, WhatsApp is available. You work directly with me — not through an account manager, not via a ticket system. When you message, I respond. Typically within 24 hours, often same day.

Yes — and this is often where the best results come from. Managing Google Ads and Meta Ads for the same client means both channels are strategically aligned rather than running independently. Google Ads captures buyers actively searching for your products. Meta reaches people who fit your customer profile but aren’t searching yet. Running both together covers the full buyer journey and consistently produces a lower blended cost per acquisition than either channel alone.

To get started, we typically need: Google Ads — admin access to your Google Ads account (or we create a new one), Google Analytics 4 access, and Google Merchant Center access. Meta Ads — admin access to your Meta Business Manager and connected Facebook/Instagram pages.

We never ask for ownership of your accounts — only the access level needed to perform the work. All accounts remain yours and you can revoke access at any time.

Completely. You have full login access to every account we manage — always. Monthly reports explain in plain language what happened, why it happened, what we did about it, and what the plan is for the next month. If something goes wrong or a campaign underperforms, I’ll tell you before you notice it in the numbers — along with what’s being done to fix it. There are no black boxes, no vanity metric reports, and no hiding behind “the algorithm.”

The main differences are direct access, accountability, and specialisation. At a full-service agency, your account is managed by a junior executive who handles 20+ clients simultaneously. You communicate through an account manager who may not understand the technical details. Strategy decisions are made by committee. Results are reported with heavy emphasis on metrics that look good regardless of whether they drive revenue.

Working directly with a specialist means the person who built your campaigns is the person managing them, answering your questions, and optimizing them every week. There’s no handoff, no communication layers, and no hiding poor performance behind impressive-looking reports. The accountability that comes from working directly with a specialist who earns your business every month is fundamentally different from being a number in an agency’s client roster.