SEO That Brings Leads and Sales — Not Just Traffic
Rankings mean nothing if the people visiting your site don’t convert. I do SEO with one goal — bringing the right people to your website and turning them into enquiries, bookings, or purchases.
Two tracks: SEO for service businesses that need inbound leads, and SEO for e-commerce stores that need product sales. Both built for results, not vanity metrics.
Choose the SEO Track That Matches Your Business Goal
The strategy for generating leads through SEO is fundamentally different from driving e-commerce sales. Both tracks are covered — properly, not as an afterthought.
SEO for Lead Generation
For service businesses that need inbound enquiries — phone calls, form fills, booked appointments. Every keyword, every page, and every piece of content is chosen because it brings people who are ready to hire.
E-Commerce SEO — Shopify
For online stores that need product visibility, category rankings, and consistent organic revenue. Built specifically around Shopify’s structure — the platform I know inside out, including its common SEO pitfalls.
SEO for Lead Generation — How It Works
Every element of this service is chosen because it directly pulls in people who are ready to enquire, call, or book — not just people who are browsing.
Intent-First Keyword Research
I identify the exact searches your customers make when they’re ready to hire — transactional terms, local variations, and service-specific long-tail keywords. Competitor gap analysis shows exactly what opportunities exist that you’re currently missing.
Local SEO & Google Business Profile
For service businesses, local visibility is everything. Full Google Business Profile optimisation, local citation building, and location-specific landing pages that get you into the Google Map Pack — the three results that appear above everything else.
Technical SEO
Crawl errors, page speed, Core Web Vitals, duplicate content, canonical tags, and indexing issues — all identified and fixed. A technically clean website is the foundation every other SEO effort is built on.
Content & Link Building
Service pages written to rank and convert. Blog content targeting high-intent queries that build authority. White-hat link building through relevant directories, digital PR, and niche publications. Everything working together toward one goal — more enquiries.
AI SEO — ChatGPT, Perplexity & Google AI Mode
A growing share of service searches now happen on ChatGPT, Perplexity, Google AI Mode, and Gemini. I optimise your content, authority signals, and E-E-A-T so your business gets recommended in AI-generated answers — reaching leads that never touch a traditional search results page.
Ready to See the Full SEO for Lead Generation Service?
Complete breakdown of what’s included, case studies, process, and FAQ — all on the dedicated page.
E-Commerce SEO — Shopify Is What I Know
I’ve worked with Shopify stores across fashion, lifestyle, home, and beauty — and I know the platform’s SEO quirks inside out. Duplicate URL structures, thin collection pages, missing canonicals — these are the problems most Shopify stores have and most SEO agencies don’t know how to fix.
Shopify SEO — Full Service Overview
The main Shopify SEO page covers everything — from the common issues that hold Shopify stores back, to a complete breakdown of what I fix, how I work, and what results look like. If you’re running a Shopify store and you’re not getting organic traffic, start here.
Shopify Technical SEO
Shopify has specific technical SEO issues that don’t affect other platforms — duplicate product URLs from collection paths, pagination problems, app-generated code slowing page speed, and theme-level issues that block proper indexing. I fix all of it.
Learn More →Shopify AI SEO
Search behaviour is changing fast. ChatGPT, Perplexity, Google Gemini, and AI Mode are now sending traffic — and the optimisation signals that get you cited in AI answers are different from traditional SEO. I build AI visibility into your Shopify store before your competitors do.
Learn More →Shopify Local SEO
For Shopify stores that also operate physical locations or serve specific regions — local SEO that connects your online store to local search intent. Google Business Profile, local landing pages, and citations that drive foot traffic and local organic sales alongside your online orders.
Learn More →Shopify SEO Audit
A full diagnostic of your Shopify store’s SEO health — technical issues, keyword gaps, content quality, internal linking, page speed, duplicate content, and backlink profile. You get a clear, prioritised action plan that tells you exactly what to fix and in what order for maximum impact.
Learn More →Running a Shopify Store and Not Getting Organic Traffic?
Let’s start with a free audit. I’ll show you exactly what’s holding your store back and what fixing it would mean for your organic revenue.
The Only Channel That Gets Better Over Time
Every other marketing channel costs you money every day it runs. SEO builds an asset — one that keeps generating leads and sales long after the initial work is done.
No Cost Per Click
Once you rank, organic traffic costs you nothing beyond the monthly management fee. Every lead or sale from SEO has a significantly lower long-term cost than paid ads.
Compounds Over Time
Every piece of content, every backlink, and every technical fix builds on itself. Month 12 of SEO produces far more than month 1 — it grows the longer it runs.
High-Intent Traffic
People who search “hire a plumber” or “buy running shoes” are ready to act. I target those searches — not the informational ones that drive traffic without revenue.
Works Alongside Paid Ads
Ranking organically for keywords you’re also paying to appear on doubles your presence on the results page — more visibility, more trust, lower overall cost per lead.
Consistent Traffic — No Daily Spend Required
A ranked page keeps sending traffic whether you’re actively working on it or not. Google Ads stops the moment you pause your budget. SEO doesn’t.
Higher Trust From Organic Listings
Studies consistently show that organic results receive higher trust than paid ads — especially for high-consideration purchases or service decisions. Rankings build credibility.
Long-Term Asset — Not a Rental
Paid ads rent attention. SEO builds something you own — a website that Google trusts and ranks consistently. That trust compounds over years, not months.
Full Funnel Coverage
Content targeting different search intents captures customers at every stage — from awareness searches right through to high-intent buying searches. Paid ads typically only address the bottom.
Common SEO Questions — Answered Honestly
No inflated promises and no vague timelines. Just straight answers about how SEO actually works.
What’s the difference between your two SEO tracks?
SEO for Lead Generation is built for service businesses — plumbers, lawyers, dentists, real estate agents — where the goal is an inbound phone call or form enquiry. The keyword strategy, content, and local SEO approach are all geared toward that conversion. E-Commerce SEO is built for Shopify stores — the goal is product and category page rankings that drive purchases. The technical structure of Shopify, the keyword types, and the content approach are completely different. Mixing up the strategies is one of the most common reasons SEO doesn’t produce results.
How long does SEO take to work?
For competitive terms, expect meaningful results at 4–6 months. For local and long-tail keywords with lower competition, you can see ranking movement within 6–10 weeks. Highly competitive industries or brand-new domains take longer. I’ll give you a realistic timeline for your specific situation after the free audit — and I’ll be honest if the timeline is longer than you’d like rather than telling you what you want to hear.
Do I need both SEO tracks if I have a Shopify store that also generates leads?
If your Shopify store sells products online AND you want to attract B2B clients or service enquiries, then yes — elements of both tracks apply. In that case, I’d build a combined strategy that addresses both goals in the same campaign. This is more common than you’d think, especially for agencies, consultants, or brands that sell products but also offer custom services.
What specific Shopify SEO problems do you fix?
The most common ones I see: duplicate URLs from collection paths (e.g. /products/shirt showing as both /collections/mens/products/shirt and /products/shirt — creating duplicate content issues), thin collection pages with almost no content, no internal linking strategy between collections and products, slow Core Web Vitals from heavy apps and themes, missing or poorly written meta data, and wrong keyword targeting on product pages. These are Shopify-specific issues that general SEO agencies often miss entirely.
Which countries do you work with?
My primary markets are the USA, UK, Australia, Germany, France, Netherlands, and other European countries. SEO strategy — especially local SEO — varies significantly by market, and I research each one specifically before building any strategy.
Can I start with just an audit before committing to monthly SEO?
Absolutely — in fact, I’d recommend it. A proper audit gives you a clear picture of where you stand, what’s holding you back, and what the opportunity looks like. You can then decide whether to work with me on an ongoing basis or use the audit report to guide your own work. There’s no obligation to continue beyond the audit.
Your Competitors Are Ranking. Your Customers Are Searching. Are They Finding You?
Book a free SEO audit. I’ll review your current organic visibility — lead generation or e-commerce — identify exactly what’s holding back your rankings, and show you what’s possible with a clear, honest plan. No pitch, no pressure.