Performance Max Built to Add Revenue — Not Cannibalise What’s Already Working
Most PMax campaigns I audit are quietly eating clicks that would’ve converted for free through brand search or organic — while the account owner thinks it’s driving incremental growth. I build PMax with the asset groups, audience signals, and exclusions it actually needs to add new revenue, not just take credit for existing sales.
Sound Familiar?
PMax gets blamed for being a “black box” — but most of the time, the issue isn’t the algorithm. It’s how the campaign was set up in the first place.
No Brand Exclusions
PMax launched without excluding branded search terms, so it quietly claims credit for clicks that would’ve converted anyway — for free.
Weak or Missing Asset Groups
One generic asset group covering the entire catalog, instead of groups built around specific product lines, margins, or customer segments.
Poor Audience Signals
No first-party data, no customer match lists, no real signals fed in — leaving Google to guess who to target instead of being pointed at your best customers.
Everything Your Performance Max Campaign Needs to Actually Add Revenue
No dumping your whole catalog into one asset group and hoping for the best. Every PMax campaign is structured around your specific products, margins, and existing channels.
Brand Search Exclusions
Branded terms properly excluded so PMax isn’t stealing credit from clicks that would’ve converted through search or organic anyway.
Segmented Asset Groups
Campaigns split by product line, margin, or bestseller status — so Google’s algorithm can optimise toward what actually drives profit.
First-Party Audience Signals
Customer match lists, site visitor data, and purchase history fed in — giving Google real signals instead of a cold start.
Strong Creative Assets
High-quality images, headlines, and descriptions across every asset group — PMax performs only as well as the assets you feed it.
Incrementality Checks
Regular checks against Search and Shopping performance to confirm PMax is adding revenue, not just reallocating it from other campaigns.
Clear Monthly Reporting
Straightforward reports on ROAS, cost per purchase, and incremental revenue — no vanity metrics, no jargon you have to decode yourself.
From Audit to Live Campaign in Days, Not Weeks
No lengthy onboarding process. Here’s exactly what happens once you reach out.
Free Audit Call
We go through your current PMax setup together — I’ll show you exactly where it’s cannibalising existing channels, live on the call.
Structure & Signals
Asset groups mapped around your product lines, brand exclusions built in, and audience signals sourced from your actual customer data.
Build & Launch
Campaign rebuilt or launched fresh with strong creative assets, proper exclusions, and everything QA’d before spend starts flowing.
Optimise & Verify
Weekly optimisation plus regular incrementality checks — so you always know PMax is adding revenue, not just reshuffling it.
Not Sure If PMax Is Actually Adding Revenue for You?
That’s exactly what the free audit is for. I’ll go through your account and show you specific numbers — including whether PMax is cannibalising your other campaigns — before you commit to anything.
Before You Book the Call
Does Performance Max replace Search and Shopping campaigns?
No — it shouldn’t. PMax is built to complement Search and Shopping, capturing incremental reach across Google’s full inventory (YouTube, Display, Gmail, Discover) rather than replacing the campaigns already working for you. With proper brand exclusions and segmentation, it adds on top of what’s already performing instead of duplicating it.
How do I know if PMax is cannibalising my other campaigns?
The clearest sign is a drop in branded Search traffic or Shopping performance right after PMax launches, with PMax’s own numbers climbing by a similar amount. I run incrementality checks specifically to catch this — comparing performance before and after launch, and testing with brand exclusions on and off.
How long before I see results?
PMax typically needs 2–4 weeks of data before the algorithm has enough signal to optimise properly. Meaningful, stable results usually show up within 30–60 days once asset groups and audience signals are dialled in.
Do I keep access to my own Google Ads account?
Yes — always. Your account stays yours, with full login access at all times. I manage it with your permission, never in a black box you can’t see into.
Is there a long-term contract?
No. Everything is month to month. You stay because the results make it an easy decision, not because a contract locks you in.
Let’s Find Out If Your PMax Campaign Is Actually Adding Revenue
Book a free PMax audit — I’ll go through your account and show you specific, actionable fixes, no matter what you decide afterward.