Facebook & Instagram Ads Built Around Your Catalog — Not Just Boosted Posts
If your Meta ads are racking up likes and comments but not sales, the fix usually isn’t more budget — it’s structure. I build catalog-driven campaigns with proper retargeting and creative testing, so every dollar spent is chasing revenue, not vanity metrics.
Sound Familiar?
Most Shopify and DTC brands I audit are making one or more of these mistakes on Meta — and each one quietly caps how much the account can actually deliver.
Catalog Not Connected Properly
Product catalog either missing, outdated, or not synced with the pixel — so dynamic ads and retargeting can’t show the right products to the right people.
Same Three Creatives for Months
No structured creative testing, so ad fatigue quietly kills performance while nobody’s watching frequency or CTR trends closely enough.
Pixel and CAPI Not Set Up Together
Relying on browser pixel alone means iOS tracking changes are silently costing you attribution — and Meta’s algorithm is optimising on incomplete data.
Everything Your Meta Ads Account Needs to Actually Perform
No cookie-cutter campaigns. Every account gets built around your specific catalog, audience data, and growth goals.
Catalog & Dynamic Product Ads
Product catalog properly connected and synced, powering dynamic ads that show the exact products each visitor was browsing.
Full-Funnel Retargeting
Structured retargeting across warm audiences — cart abandoners, page viewers, past purchasers — each with its own message and offer.
Weekly Creative Testing
New ad variations tested every week against real performance data — so fatigue gets caught early and winning creative gets scaled fast.
Pixel + Conversions API Setup
Browser pixel and server-side CAPI running together, so attribution stays accurate even with iOS tracking restrictions in play.
Lookalike & Prospecting Audiences
Built from your best customers — not generic interest targeting — to find new buyers who actually resemble the people already spending.
Clear Monthly Reporting
Straightforward reports on ROAS, cost per purchase, and revenue growth — no vanity metrics, no jargon you have to decode yourself.
From Audit to Live Campaigns in Days, Not Weeks
No lengthy onboarding process. Here’s exactly what happens once you reach out.
Free Audit Call
We go through your current account together — I’ll show you exactly where budget is being wasted, live on the call.
Strategy & Structure
A campaign structure built around your catalog, audiences, and growth targets — mapped out before anything goes live.
Build & Launch
Campaigns rebuilt or launched fresh, catalog and tracking fixed, and everything QA’d before spend starts flowing.
Weekly Optimisation
Ongoing creative testing, budget shifts, and audience refreshes every week as data builds — ROAS compounds as the account matures.
Still Not Sure If Your Meta Ads Are Actually Working?
That’s exactly what the free audit is for. I’ll go through your account and show you specific numbers — not generalities — before you commit to anything.
What Shopify Store Owners Say
Real feedback after rebuilding their Meta Ads accounts.
“Meta ads were bringing in likes, not sales. Once the catalog and retargeting setup was fixed and the creative testing started properly, our cost per purchase dropped by almost half within the first month.”
“We handed over our Meta Ads account after months of stagnant performance. The full-funnel restructure and consistent creative testing turned it into our most predictable revenue channel.”
Before You Book the Call
Q. How long before I see results?
Most accounts see meaningful improvement within the first 30–60 days, once catalog and tracking are fixed and the retargeting funnel has enough data to run properly. Creative testing usually shows early signals within the first two weeks.
Q. Do I need a minimum ad budget to work with you?
There’s no fixed minimum, but Meta’s algorithm generally needs a certain volume of conversion events per week to optimise reliably. We’ll discuss what makes sense for your store on the audit call.
Q. Do I keep access to my own Meta Ads account?
Yes — always. Your Business Manager and ad account stay yours, with full access at all times. I manage it with your permission, never in a black box you can’t see into.
Q. Is there a long-term contract?
No. Everything is month to month. You stay because the results make it an easy decision, not because a contract locks you in.
Let’s Turn Your Meta Ads Into an Actual Revenue Channel
Book a free Meta Ads audit — I’ll go through your account and show you specific, actionable fixes, no matter what you decide afterward.