Instagram Ads That Stop the Scroll and Start the Sale
Getting likes is easy. Getting sales from Instagram is a different game entirely. I build and manage Instagram ad campaigns that turn your target audience into paying customers for your Shopify or eCommerce store — not just followers.
Every Instagram Ad Format — Used for the Right Purpose
Not every format works for every goal. I match the right ad format to your specific objective — whether that’s driving purchases, increasing average order value, or building a retargeting audience that converts later.
Stories Ads
Full-screen, vertical ads that appear between user stories — high visibility, high urgency. Best for flash sales and offers where you need someone to act immediately.
Swipe Up · Direct ResponseReels Ads
Short-form video ads placed within Instagram Reels — currently the highest-reach format on the platform. When the creative is right, Reels ads deliver massive reach at low CPM.
Video · High Reach · Low CPMFeed Image & Carousel Ads
Single image or multi-card carousel ads in the main feed. Carousels work particularly well for product showcases that need more than one frame to tell the story.
Brand · Product · CarouselShopping & Collection Ads
Product catalog ads that let users browse and buy directly from the Instagram interface — essential for eCommerce brands running product-focused campaigns with a large catalog.
eCommerce · Catalog · Direct PurchaseRetargeting Ads
Ads shown to people who visited your store, viewed a product, or abandoned their cart — targeting warm audiences who already know you but haven’t converted yet.
Warm Audiences · Cart AbandonersInstagram Ads Work Best for These eCommerce Categories
Instagram is a visual platform with a highly engaged audience. These are the store types that consistently see the best results from Instagram advertising.
Fashion & Apparel
Clothing, accessories, footwear — Instagram is built for visual product discovery. Carousel and Shopping ads drive direct purchases from highly targeted audiences.
Beauty & Skincare
Cosmetics, skincare, wellness products — visually driven niches where before/after content, product demos, and UGC-style Reels ads consistently outperform everything else.
Health & Fitness
Supplement brands, fitness gear, activewear — audiences that are highly active on Instagram and respond strongly to transformation-focused ad creative.
Home & Interior
Furniture, décor, homewares — aspirational visual content drives direct sales from shoppers actively browsing for their next purchase.
Jewelry & Accessories
Jewelry, watches, and accessory brands — Instagram’s visual format is built for showcasing detail and craftsmanship that drives impulse and gift purchases.
Pet & Lifestyle Products
Pet brands, food, and lifestyle DTC products — Instagram’s engaged, scroll-happy audience responds well to prospecting and catalog retargeting alike.
The Strategy Behind Instagram Ads That Actually Convert
Anyone can boost a post. Running Instagram ads that generate consistent sales requires a proper strategy — audience research, creative direction, funnel structure, and relentless optimization.
Audience Research & Targeting
I build detailed audience layers using interest targeting, behavioral data, lookalike audiences from your customer list, and custom audiences from your website traffic. The right targeting is what separates a break-even campaign from one delivering real ROAS.
Creative Strategy & Direction
On Instagram, creative is everything. I provide detailed creative briefs — what to film, what angles work, what hooks stop the scroll, and what CTAs drive action. Strong creative is the single biggest lever in Instagram ad performance.
Full Funnel Campaign Structure
I build campaigns across all three funnel stages — cold audiences for prospecting and acquisition, warm audiences for consideration, and retargeting for conversion. Each stage has a different message, format, and objective. This is how you scale without blowing your budget.
Pixel & Conversion API Setup
I set up the Meta Pixel and Conversions API together — so your purchase events are tracked reliably even with iOS privacy restrictions. Without both working correctly, your campaign data is incomplete and your bidding is based on guesses.
Ad Copy That Matches the Feed
Instagram ad copy needs to feel native — not like an obvious ad. I write captions and primary text that blend into the feed naturally, build curiosity, and push people toward a purchase without feeling pushy or salesy.
Weekly Testing & Optimization
I run structured creative tests every week — new hooks, new formats, new audience segments. What wins gets scaled. What loses gets cut. This systematic approach is how ROAS climbs month over month.
Everything Your Instagram Ads Campaign Needs
A complete, done-for-you service from setup to scale — nothing missing, no extra vendors needed.
Meta Pixel + CAPI Setup
Pixel and Conversions API configured together for accurate event tracking — even with iOS restrictions.
Audience Research & Build
Interest, behavioral, lookalike, and custom audiences — structured across cold, warm, and retargeting layers.
Creative Brief & Direction
Detailed briefs telling you exactly what to film or design — hooks, formats, CTAs, and copy for each ad.
Ad Copywriting
Primary text, headlines, and CTAs written to feel native to the feed and drive measurable action.
Full Funnel Campaign Structure
TOF, MOF, and BOF campaigns structured with the right objectives, budgets, and creative per stage.
Retargeting Campaigns
Website visitors, video viewers, profile engagers, and cart abandoners re-engaged with conversion-focused ads.
A/B Creative Testing
Structured weekly tests across hooks, formats, and audiences — winners scaled, losers cut fast.
Budget & Bid Optimization
Daily budget monitoring with weekly adjustments — reallocating spend to what’s working and cutting what’s not.
Monthly Performance Report
Clear reporting on ROAS, top creatives, audience performance, and the plan for the next 30 days.
From First Call to Campaigns That Convert
Straightforward process, zero confusion about what happens next.
Free Strategy Call
We talk through your store, catalog, target audience, and current results. I’ll tell you exactly what’s possible and what a realistic strategy looks like.
Setup & Research
Pixel setup, audience builds, creative briefs, and campaign structure — everything done before a single dollar is spent on ads.
Launch & Test
Campaigns go live across Stories, Reels, and Feed — with multiple creative variations testing simultaneously from day one.
Optimize & Scale
Weekly creative testing, audience refinement, and budget scaling — ROAS climbs and revenue grows consistently.
Straight Answers to Real Questions
Do I need a large Instagram following to run ads?
No. Instagram ads run through Meta Ads Manager and reach people whether they follow you or not. Your follower count has zero impact on ad reach or performance. What matters is your targeting, creative quality, and offer — not how many people follow your account.
What ad budget do I need to start?
I recommend a minimum of $1,000/month in ad spend to test enough creative variations and audience segments to generate useful data. For eCommerce brands in competitive categories, $2,000–$3,000/month gives you a stronger testing budget. I’ll give you a specific recommendation on the free strategy call based on your goals.
Do you create the ad creatives or do I need to provide them?
I provide detailed creative briefs — exactly what to film, what angles to use, what hooks to open with, and what CTAs to include. You or your team produce the actual videos and images based on those briefs, or I can point you to a creative production partner. For static image ads, I can provide full copy and design direction.
How is Instagram Ads different from just boosting posts?
Boosting a post is the most basic and least effective way to advertise on Instagram. It gives you almost no control over who sees your ad, what objective it optimizes for, or how your budget is spent. Running campaigns through Meta Ads Manager gives you full control over audience targeting, campaign objectives, bidding strategies, A/B testing, and detailed performance data. The difference in results is significant.
Can Instagram Ads work alongside my Google Shopping campaigns?
Yes — and they complement each other well. Google Shopping captures people actively searching for your products right now. Instagram reaches people who fit your ideal customer profile but aren’t searching yet, building demand and driving discovery before they need you. Running both typically produces a lower blended cost per acquisition than either channel alone.
How long does it take to see results?
Most campaigns exit the learning phase within 7–14 days and start showing consistent results. Meaningful performance data — clear ROAS trends and winning creative — usually emerges within the first 30 days. By day 60, we typically have enough data to scale confidently. I’ll set realistic expectations during our call based on your specific store.
Your Customers Are on Instagram Right Now. Let’s Put Your Products in Front of Them.
Book a free strategy call — I’ll show you exactly how to turn Instagram into a consistent, predictable source of sales for your store.
Book My Free Strategy Call